Connect your brand to an audience thate already buys what I recommend.
I’m Micaela Soares, creator of Descomplicando Sites. For 8 years I’ve taught web designers and entrepreneurs how to build and sell websites with strategy. Here you’ll find the channel’s real numbers, the profile of who follows me and how a partnership with me works.
Digital entrepreneur. Web designer.
Educator for 8 years.
I founded Descomplicando Sites in 2018, in Uberlândia (Brazil), with one mission: to make professional website creation accessible to people who had never worked with technology. Since then, the channel has grown into one of the largest web design education portals in Brazil.
Today, beyond the channel, I run the company DS Criação de Sites, selling exclusive templates, courses like SE (Sites Evolution) and MAAP (the method for making a living from building websites), and I keep strategic partnerships with brands that trust my recommendation as a real path to sales.
My work is to turn technology into something practical. The people who follow me are not here to be entertained; they come because they have a problem to solve. That is why the recommendation works: when I talk about a tool, it is because it solves the problem of the person on the other side.
My audience buys tools.
The people who follow me are building a digital business. They invest in hosting, plugins, themes, courses and services. This is an active audience with real buying intent, the kind that pulls out the credit card.
Professional web designers
Freelancers and agencies who make a living building websites. They buy tools that boost their productivity and the quality of what they deliver.
Entrepreneurs building their digital presence
Owners of small and medium businesses who want the autonomy to manage their own website. They invest in hosting, plugins and courses.
Beginners changing careers
People leaving a traditional job or looking for extra income through web design. They start from scratch and buy their first working tools right away.
219K subscribers. And growing.
Long-form video is where the buying decision happens. Someone who watches 10, 20, 30 minutes of the channel is actively researching a solution. That is the moment a recommendation converts, because the viewer already has the problem in mind when your brand shows up.
Reach that doubled in 90 days.
Top performing content in the last 90 days
The profile of who really follows me.
A strong female concentration. A real advantage for brands that want to speak to women entrepreneurs.
Segments that connect with my audience.
Proven performance in an active partnership.
This section shows real data from an ongoing partnership. Restricted content, unlocked after you get in touch.
Protected content
Campaign conversion data is available only to brands in active negotiation. Request the access password through the WhatsApp or email contact at the bottom of this page.
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Real case: partnership with Hostinger
Consolidated data from the official affiliate dashboard over the last 90 days.
Each of those 516 sales represents a contract closed and kept with Hostinger. Hostinger pays in US dollars because it is a global company, and the volume shows that people who watch my content do more than click the link; they complete the purchase and stay on as customers. This is a qualified audience with real buying power and genuine intent to use the product.
* Data pulled from the official Hostinger affiliate dashboard in June 2026. Past performance is not a guarantee of future results, but it serves as a reference for the quality of the audience.
Choose the format that best fits your campaign.
Reels + Stories
- 1 Reels up to 90 seconds
- 1 Stories set with up to 6 frames
- Posting within the agreed calendar
- Prior approval of the script and a video preview
- No exclusivity and no use of materials for paid ads
Dedicated video + Community post
- 1 video up to 30 minutes on the main channel
- 1 post on the YouTube Community tab
- Featured links in the video description
- Pinned comment with link and CTA
- Prior approval of the script
- No exclusivity and no use of materials for paid ads
YouTube + Instagram in one connected campaign
- 1 video up to 30 minutes on YouTube
- 1 post on the YouTube Community tab
- Featured links and pinned comment on the video
- 1 Reels up to 90 seconds
- 1 Stories set with up to 6 frames
- Cross-posting strategy with the Reels driving traffic to the video
- Prior approval of the scripts
- No exclusivity and no use of materials for paid ads
Want more reach? Add:
From briefing to a live video in up to 4 weeks.
Briefing and proposal
Initial conversation, alignment on goals, a detailed brand briefing and a formal commercial proposal.
Script and approval
I write the script to fit naturally with the channel's content and send it for approval before filming.
Filming and editing
I film, edit and send a preview of the material for final approval. Minor adjustments are part of the process.
Publishing and reporting
I publish on the agreed date and, after 30 days, send a report with the content metrics for follow-up.
What fits the channel
- Tools I would actually use in my own workflow
- Products with tested technical quality and real support
- Companies with clear positioning and a defined identity
- Brands that respect my production and approval timeline
- Campaigns with a clear sales or awareness goal
What I do not do
- Content for a product I have not tested and approved
- Scripts fully locked by the brand with no room for my voice
- Barter deals with no defined financial compensation
- Products from niches that conflict with my positioning
- Campaigns with a delivery deadline under 2 weeks
The most common questions before we close a deal.
The listed prices are the base rates for one-off campaigns. For monthly, yearly or multi-format integrated contracts, I look at special terms. We always talk before closing anything.
I send the script in advance for the brand's approval and, before publishing, I also send a preview of the edited video. Minor adjustments are part of the process. Structural changes that require refilming are handled case by case.
The listed prices do not include paid media usage. If the brand wants to use the video, screenshots or Stories in traffic campaigns, that usage is negotiated separately, with an additional fee based on the duration and platform.
From an approved briefing to publishing, I work with a 3 to 4 week window. That covers script, approval, filming, editing and final adjustments. Campaigns in seasonal periods (Black Friday, launches) require scheduling at least 60 days in advance.
Yes, but it is an add-on negotiated separately. I can arrange exclusivity for 30, 60 or 90 days within a specific category (not mentioning direct competitors during the period). The fee is additional and set according to the category.
I work through DS Criação de Sites Ltda, a registered Brazilian company with a CNPJ. I issue a formal service invoice for every partnership. International payments are handled via bank transfer (SWIFT/IBAN), with the contract signed digitally and the invoice issued on delivery.
Shall we talk about your campaign?
Reach out on whichever channel you prefer. Within 24 business hours I will reply with my availability and the next steps.